December Just Write Newsletter

As mentioned in October, The League of Utah Writers is organized into Chapters. The President of the At-Large Chapter, Ann Gordon, asked me to write about my adventures in marketing.
Just Write Newsletter December 2014

Member Article: Edward Massey – Adventures in Marketing

Ann asked me to write an article about “my adventures as a published author, getting noticed, getting references and reviews, blogging, and interviews – in 350 words.” Here goes:

My path to publishing Telluride Promise included “a read and a conference” with a New York publisher. The publisher told me, “Nobody wants to read about a good banker.” By his tone, I couldn’t tell which he disapproved of most: ‘good’ or ‘banker’. That day he taught me something: to make sure my synopsis sells the book I want to sell. I believe mine did; he just didn’t want to buy, or read, my book. So, I self-published with CreateSpace.

With my book Every Soul Is Free I sold short stories as a step in marketing the book to publishers. Fifty or so submissions led to five stories accepted by online and print collections. This process led to my finding Western Writers of America (WWA). At the first convention I attended I suffered horrible rejection. A well-known agent informed me that a story set in 1948 was not about the Old West and couldn’t be sold. Two newly minted good friends, prominent members of WWA, propped me up enough that I left Las Vegas with three invitations to submit. One of those, Pen-L Publishing, led to publication.

I am still a novice at marketing my books. If you look around my website you’ll find a TV interview, book reviews, radio interviews, a podcast, book club nights, art club discussions, and blog posts. So far I’ve made two observations:

  • First, something results from everything I do or try. It’s a production function: effort goes in the front end, book sales come out the back end. I’m still learning how to leverage and maximize my own production function.
  • Second (which I trust as a truism): Keep trying. I write every day and my daily two to four hours leave me blissful and joyous. I used to find writing time as torturous as I now find book marketing time. My goal is to work through this until I love the marketing part of publication.

Editor’s Note: Edward has written more about his path to writing and publication on his website.

Of interest, in Ann’s editing of what I submitted, she added the word truism. I commented:

Ann,
You are terrific and I appreciate your editing.
Just one small comment. I doubt my second observation is a truism.
(From a reference source on logic): A truism is a proposition that states nothing beyond what is implied by any of its terms.
I suspect (and need to do more thinking and reading about this) anything that you trust is not a truism.
Certainly, trusting the notion to keep trying goes far beyond what it implies by any of its terms. Trusting requires going into the unknown. To keep trying, to be sure, also goes into the unknown, but more than that, it is at the very heart of discouragement.
When most discouraged, try the most. That may have been a better statement, and, certainly, it would not be a truism.

Entrepreneur on Fire Podcast

John Dumas published his podcast interview with Edward today, December 1. He has a terrific podcast. This worked very well.

Listen to the podcast here (28 minutes):

Also see John’s website, Entrepreneur on Fire. You will find a very professional and thorough website, a mirror image, by the way, to the preparation and process for his podcast interview. While we’re on the subject of entrepreneurs, John is a 34 year-old Mainer who has relocated to San Diego and ignited with this podcast. Talk about “On Fire,” the show achieved Best of iTunes in 2013 with 7.4 million downloads. Speaking of iTunes, this podcast is now permanently available here.

Shoutout to Down the Owlhoot Trail

J.E.S. Hays asked me to write a blurb and by the end of the first vignette, I knew what would be my first word.  Here it is:

Charmed by the end of the first chapter, Travelling Down the Owlhoot Trail with Devon Day and the Sweetwater Kid provides thirteen sweet reads to set the mind to a cheerful night’s sleep.

Edward Massey

Holiday Gift of an Edward Massey Book

Xmas graphic

Here’s how it works:

Order now and have the book(s) inscribed by the author. Enter the desired inscription in the field below. If you want the book(s) sent to a third party, enter that information when you get to the order summary page by clicking on “Add special instructions to the seller.”

  • Every Soul Is Free, $18.00, price includes mailing
  • Telluride Promise, $12.00, price includes mailing
  • Gift set, both books, $25.00, price includes mailing

Go to Amazon.com for twenty terrific reviews and, of course, if you prefer, buy the book on Kindle.

Happy Holidays.


Choose book(s)
Desired inscription



When Your Art Doesn’t Sell

Nicholas Wilton has been a friend of Anne’s, and now mine, for many years. He has many studios representing him and a thriving studio-based mentoring business. In all respects, he is the man who has conquered the problem of making a living from art. Lo, brings he this wonderful blog, When Your Art Doesn’t Sell, and without going into too much detail, it is a breath of life. Thanks, Nick.

Just Write Newsletter

The League of Utah Writers is organized into Chapters.  Living as I do in Connecticut, I am fortunate that there is an at-large chapter, the Just Write Chapter.  Indeed, it has a critique group, in which I have already participated, and it has a Newsletter.  The President of the chapter, Ann Gordon, asked me to write a review of the recent League of Utah Writers Annual Conference held at the Davis Conference Center, in Layton, Utah.

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Member Article: Edward Massey – The League Writing Conference, 2014

This was my first LUW conference. The Davis Conference Center, a gem under the HAFB flight path, felt familiar to me the first moment I got out of my car because I was raised under that flight path in Clearfield. At the registration desk I met a friendly fellow in a coat and tie who handed me a fistful of mini-chocolate bars. What a great beginning!

I found the LUW Conference to be 100% craft oriented. I picked “Writing Fight Scenes” as my first workshop. Christine Haggerty, the leader, stressed the following: Our character existed before the fight, our character shouldn’t do anything in the fight that’s inconsistent, the fight should be choreographed, and have an aftermath in injuries. Most attention was paid to physical injuries, but I believe emotional injuries are as important.

The World Building session was led by the man with the chocolate bars, Bruce Allred. His presentation was truly stimulating and I hope he has a copy he can send you if you ask.

Saturday – my primary goal was to find and meet Ann. Again no provision for meeting and schmoozing, neither breakfast nor coffee break. I guess LUW believes we are all independent, self-reliant sorts. I did finally track down Ann Gordon. And Tim Keller. Hooray!

11:00 Alexander Gordon Smith – Creating Characters Who Talk Back. A cheeky session title with a witty Englishman. For those who did not attend this one, you can guess the content and should keep it in mind. He explained how to make characters come alive.

Finally, 12:00 Lunch. Being vegan, I was prepared for the worst, but they were very solicitous and helpful. At my table everyone was lively, interesting, and fun – exactly what I wanted. I enjoyed Jill Vanderwood’s presentation on Public Speaking. I hope everyone took away the core message: that we can all help our writing careers by speaking.

In the afternoon I attended sessions devoted to personal development. I learned about marketing with Kathryn and Doug Jones; then how to overcome things that stop us from writing with Peggy Eddleman; and at 4:00 Shanna Beaman discussed Strategies and Goals. Shanna provided some good handouts; if you did not attend this presentation, perhaps you could write Shanna and ask for a copy of her handouts.

Finally, the big event at 5:00 – Dinner. My food was just fine, how was yours? And the Keynote Address by Johnny Worthen provided everything we had come to expect from him in a day and a half of exposure. His tour de force provided a catalogue of ways a writer is truly crazy. When the Awards Ceremony started I began to worry that this meeting would keep us up all night, but Nope. The economist, Bruce Allred, ran a taut, economical program, moving it right along, with humor and good cheer for the winners. Toward the end of the hundred plus awards I began to fear I had been shut out. But not at all. I had a wonderful surprise.

I want to thank everyone in the League of Utah Writers for the opportunity to join, to attend the conference, and to have Every Soul Is Free judged against all the fine writers in the League.

Editor’s Note: Edward flew in from the East Coast to attend the LUW conference. His latest novel, Every Soul is Free, won the prestigious Gold Quill Award from the League of Utah Writers this year. The Gold Quill is the Grand Prize for Best Novel.

Review in ROUNDUP Magazine

An entrepreneur gets to be asked to write a review about an entrepreneur.  What a delight!  This review will appear in ROUNDUP Magazine, published bi-monthly by Western Writers of America.  Coming in February, maybe April, 2015, you can read it here, now:

GORDON E. TOLTON. Healy’s West. Montana Press, Paperback. 287 pages, $20.00, info@mtnpress.com.

You had to be an entrepreneur to go West. From an Irish family brought to America in hardship and enlistment in the Army (perhaps born of shady dealings), John J. Healy took his entrepreneurial spirit to Fort Leavenworth in 1858.

There began 50 years of commercial ventures in the development of a huge area mapped as “John Healy’s Pacific Northwest.” Commended by the author for his trend setting vision and tenacity, Healy’s western tools were not those to which we have grown accustomed. His were buying, selling, mining, organizing, railroading (in both senses of the word) and maybe other slightly fast action. He achieved what so many entrepreneurs do: success and yet shut out.

Tolton’s scholarly work may not thrill to Healy’s heroic nature, but so complete an examination of a significant life all but forgotten is to be commended.

Edward Massey

Voices of the West

Emil Franzi won the Lariat Award from Western Writers of America in June, 2014, largely for his dedication to western literature and movies.  He has a great program out of Tucson, Arizona, every Saturday afternoon.  On October 11, I was his guest and we had a great time ranging from the genealogy of Horatio Hornblower as traced by C. Northcote Parkinson to the organizational genius of Brigham Young.  Voices of the West cropped Enjoy the entire interview here:

Rocky Mountain Writer News

October’s mail brought the gratifying recognition, in the Rocky Mountain Writer, of the Gold Quill award given to Every Soul Is Free.  RockyMountainWriterThe Rocky Mountain Writer is the monthly newsletter of Rocky Mountain Fiction Writers, dedicated to supporting, encouraging, and educating writers seeking publication in commercial fiction

Congratulations to Tyler Knott Gregson

for his book of poetry, Chasers of the Light: Poems from the Typewriter Series, published by Penguin Random House’s Perigee imprint.

I lamented to a friend that his publisher appeared to be unable to see Mr. Gregson’s value and contribution until he had 259,000 followers on Tumblr and 184,000 on Instagram — not to mention his 31,000 Twitter fans.  Proudly, the book’s editor was quoted “If we hadn’t had that, I don’t know if we would have pursued it.”  According to published reports, this representative of a publishing company that last published a book of poetry four decades ago went on to say, “We definitely look for authors to bring as much of a ready audience to the table as possible when we publish.”

My friend chided me for naiveté,  pointing out that I am more a trained businessman than a trained writer and should respect that it is only the profit that counts.  Well, I do respect the profit motive, but I think the business model would be greatly improved if it embraced independent judgment, good taste, and leadership.

Mr. Gregson’s example appears to make the case that authors are meant not only to do the author’s job of creating the work, in his case, poetry, but also of inventing and implementing the path to the marketplace.  One hears the wail that publishing is dying because of the internet.  Fortunately, authors, like Gregson, and including me, have access to the marketplace and the public because of the internet.  Publishing companies are dying because of the attitudes exposed by the Perigee quote.  Publishing is not dying.  It is transforming.  In Sheriff Simms’s world, “We don’t give a damn what the other people think, we know what is right.”

Innovation in business starts with, well, the innovation.  A vision of what the market needs or wants drives the innovation, but the invention comes before the market.  A publisher who views the job as not bringing new products to market (no Apple there) but riding the products that have already found their market may plead profit maximization.  Whatever the reason, it is a short-term strategy, a me-too strategy.  It is not the long-term path to pre-eminence.

Of course, I laud Mr. Gregson’s avenue to success.  I recognize my own path will require much the same attention to proving I have a market before an established NY publisher will decide what I am writing should be brought to the marketplace because it will achieve sales above breakeven.  That will happen.  Whether it happens before or after the world learns I have 31,000 Twitter fans I cannot say.